Here is something that I agree completely with, and applies to great papers:
signal v noise on the apple phone
The basics are the secrets of business. Execute on the basics beautifully and you’ll have a lot of customers knocking at your door. Cool wears off, usefulness never does.
The best research advice I ever received was to work on your own idea before reading anyone else’s papers on a topic. And use the basic toolkit to solve your problem. If you have a good problem and use the tools cleverly, you have a home run.
I realize the strategy is not be for everyone—if your work is about technical advances, then you need to know the latest fancy widgets. But the big advances have come from applying basic principles in creative and new ways.
Noted because I want to drill the advice into my head, as I start looking around for a new paper to write.