One reject criteria

From: Cardboard. Damnit!: I’ll Repeat: Get The apostrophes right!:

Not just with its & it’s–another common goof up that irks me is saying “In the late 80’s”. I’ve seen some of the biggest companies make this mistake and regularly read papers supposedly written by PhDs that don’t understand the difference.

Helps to know I ain’t the only one who’s bothered by this:)

I have started looking at marketing blogs, realizing that my job as a academic is to convince people to take my ideas seriously enough do something. And noticing that the best academics are often the best marketers of their ideas. For example, I regularly see big shots in my field tweaking and then popularizing ideas/techniques from less famous peoples’ research in interesting ways, and thereby getting lots of other researchers moving in a new direction.

Convincing other geeky academics to use your model might be different than convincing people to buy a premium vodka. But maybe not.

5 responses to “One reject criteria

  1. I think I understand your objection, but what is the alternative?

    I always say “in the 1980s” if I wish to refer to the years between 1980 to 1989 inclusive. I believe I am understood perfectly.

    I would say “during the 1900s” to refer to the period from 1900 to 1999 inclusive. I believe people understand me.

    If I wanted to refer to the period 1900 to 1909 I would have to say so directly as such.

    It IS irritating, a bit, but LIFE is irritating. Yes, I know we are here to MAKE life LESS irritating but what are you going to do?

    I came into this conversation a minute ago and do not intend to read the whole thing but I do hope to come back and see your response to this.

    Cy Quick

  2. Oh. Wait a minute. I have re-read your thing and it is the apostrophe you object to. Fine, I agree. Kindly disregard the foregoing.

    Cy Quick

  3. Of course, there is an occasion where an apostrophe would be appropriate. Here is a convoluted sentence off the top of my head:

    “The 1950’s bringing of Rythm and Blues into the awareness of the wider, white Pop market record-buyer was possibly as important for the success of the Civil Rights Movement as the death of slow-coach JFK the gangster’s son who did not have the swing with Congres as did LBJ.”

    Whose bringing is it? It is the 1950’s bringing. Oh I see. I thought it was the 1930’s. No, in the 1930s rythm and blues was only brought to the attention of the lovers of Jazz and Swing. By the 1950s, they were old and hated the usurpation of what they hugged to their breast. Bill Haley, they thought, had no right to ‘commercialise’ the earlier sound.

    NB. I am not as these pre-war Johnnies. I am righteous. I applauded Hanson for loving 1950s, bless their dear little blond mops. Etc.

    Of course, I never leave out the ’19’ from ‘1980’. This would confuse the 1880s and the 1980s. During the 1880s my maternal grandma Peggy and my paternal grandpa Benjamin were born.

    Finally, would you say that I have correctly used quotation marks for direct quotes and apstrophes for… …whatever the other stuff is? (I only got a ‘D’ in GCE O-Level English back in 1957.)

    Finally # 2, I saw mention of Animal Farm in another blog a few minutes ago, right after my first comment to you above. Do I have to apologise for all this stuff wot I have done? Or is it OK (diminution of “och aye” I have always surmised)?

    You can delete me. I will not be heartbroken or devastated (a better usage for most cases than ‘decimated’).

    Cy Quick

  4. Cy,

    you got the point. Nice comments, eh wot.

  5. V,

    Gee, ta very much.

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