Why storytelling and teaching are not the same

How to tell a great story:
Storytelling is a great way to get your message across, but it takes practice to become a good storyteller. In this Ode magazine article about storytelling from marketing guru Seth Godin we learn some great tips on how to tell a better story.

The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.

from Lifehacker.

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